The first time we visited the World Travel Market was in 2005. The next year we were glad to be highly commented for Responsible Tourism awards, and there after we have been regularly exhibiting at this international trade fair in London every November. Exhibiting with the Incredible India stand, this has become a trade show that we can't afford to miss.

This year at the WTM London (9-12 Nov), The Blue Yonder is exhibiting along with Help Tourism, Ecosphere, River Retreat and Traveltocare.com under the banner of International Centre for Responsible Tourism - India. There will be new initiative launches, media interactions etc at Incredible India stand AS4600, details of which will be announced shortly.

The combined marketing initiative by DMCs and related partners focusing on responsible tourism in India is a new beginning for successful partnerships that we believe should be emulated across the world. We believe that complementing each other with their core competency is the way forward rather than competing in a cut-throat business environment. This partnership has helped us understand a lot from each others work and stand by each other when there is a need. Cyclone Aila support group that was formed as a facebook group is another example of how such networks can be formed for the benefit of people and destination. We are also officially supporting WTM World Responsible Day on the 11th November 2009 to highlight other initiatives on Responsible Tourism.

We welcome you to visit us and know more about our unique holiday experiences at the ICRT India stand at AS4600.

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