Responsible tourism networking organised in partnership
with ITB Asia saw a very unique art auction on the 22nd
OCT 2009. About 250 participants who attended the Web In
Travel conference joined together to draw many strokes
and doodles in black and gold colours, ranging from
hearts, tractors, arrows, palm trees, smileys to bees.
The 264th stroke was done by local artist Sarbani
Bhattacharya, who later moulded the kaleidoscope of
strokes. The art work was later successfully auctioned
at the RT networking event to help raise funds for
Himmapaan foundation based in Thailand.
Jassriet Mahal, founder
Yeoh Siew Hoon, founder of WIT (M), Artist
Bhattacharya (R) with the completed art
Note from Jassriet Mahal of Issu.E.Rasers:
"My-Strok@WIT successfully brought focus on the
ecological impact of tourism, raised resources for the
Himmapaan forest restoration project in Chiang Mai
province of Thialand and promoted a local artist.
While the 262 individuals were doodling, they invariably
asked what this was all about and why we had chosen
Himappaan. Some even said that they would now contact
the foundation during their visit to Chang Mai.
It was interesting to see the energy that evolved around
the canvas......with the doodlers joking with each other
and encouraging their friends to come and doodle too. I
think it brought out the child in the adults and
self-recognition for some of the talented participants.
Most doodlers kept coming back to check on the progress
of the canvas and what had happened with their stroke.
My-Strok is one of the projects of Issu.E.Rasers. My-Strok's
objective is to create community art as a platform to
bring focus on a social/environmental issue and raise
resources for a cause related to it. These art pieces
are unique. They evolve with each hand that touches it.
Also it is easier to work on a blank canvas, but finding
depth and molding it artistically is challenging for our
artist's. The community art is also symbolic since
society itself is a piece of art created collectively by
Issu.E.Rasers was recently registered as a non-profit
Trust in India. Its objective is to use creative mediums
to increase people's sensitization and action in social
and environmental concerns....so individuals become
“issue erasers”. Various pilot projects (including My-Strok)
are in the pipeline for implementation in India. We have
also initiated partnership with small non-profit
organizations working in remote areas to strategically
build their programmes and increase their communication
and bonding with the public. This will help them
mobilize support for their mission and create a
sustainable channel for resource flow.
In Singapore, Issu.E.rasers is still a volunteer
initiative but will soon be formally constituted as a
My-Strok@WIT 2009: Notes
from the artist Sarbani Bhattacharya
When I got the canvas yesterday, 263 people had evolved a
piece of kinetic art with their creative strokes in black
and gold. There were stars, spirals, hearts, cartoons,
smiley faces, trees, flowers, birds, boats, cycle, tractor,
airplane, arrows, words…. My challenge was to find and mould
the deep meaning in all these strokes.
Strokes and doodles by
participants at WIT wconference
In my final work, I drew inspiration from:
the most popular form of expression drawn on the canvas -
my attempt to read the markings on the surface, similar to
reading a face
the final objective to channel the proceeds from the
auction into reforestation.
I selected the monochrome colour palette to show the
synergetic bond not only between colours but also among the
263 hands involved in creating this piece. My choice of a
translucent paint technique was to enhance these individual
and collective strokes.
The amalgamation is this piece of art - a heart-shaped
woman’s face evolving from a tree. To me, woman the
fertility symbol grows and spreads love like a tree. Her
neck is like the strong stem … her hair like twigs flowing
in the air searching for light…with her eyes closed she
prays for love…love for a tree... love for mankind.... and
love for life…."
pic by Reza Azmi